March 1, 2021
Ride with Us Can-Am Defender

Ride with Us: 2019/20 Can-Am Defender

Check out the newest installment of our Ride with Us series to see what these two SuperATV employees did with their Can-Am Defenders!
January 4, 2021
SuperATV Ride with Us Series

Ride with Us: 2014 Polaris RZR XP 1000

One model, two builds, unlimited possibilities—check out what two SuperATV employees have done with their 2014 Polaris RZR XP 1000!
September 14, 2018
A bunch of UTVs on SuperATV's company ride

SuperATV’s Training Program is Unlike Any Other

Putting Our Products to the Test Over the last few weeks, SuperATV employees had the opportunity to go out on a ride at the privately-owned Broomsage Ranch in southern Indiana. The idea was to give everybody in the company a chance to see what SuperATV parts can do in action, how powerful these machines really are, and why people are […]
May 10, 2018
Kristen doing some cross-country racing and getting muddy!

Employee Spotlight: Kristen Smith, In-House Expert

We often say that our products are designed by riders and for riders, that our passion for the industry drives everything we do, and that this company is built on the back of expertise.We wouldn’t say that if it wasn’t true, but it applies to more than just the owners, engineers, and mechanics. That love of riding extends to every […]
January 22, 2018

Bringing Your Favorite Parts to Life—Meet Design Engineer Justin Eaton

Take a peek inside the life of one of our engineers! True to the SuperATV culture, Justin is an employee who never stops innovating.
November 17, 2017

Get to Know Madison, Indiana—Home of SuperATV

SuperATV was born in Madison, Indiana, a quaint town on the banks of the Ohio River. Get to know our hometown and learn why it's so special.
October 26, 2017

Let’s Talk SuperATV’s Gen 2 Portal Gear Lifts

Check out this Facebook Live video where Tyler and Justin discuss the differences between SuperATV's Gen 1 and Gen 2 portals!
September 26, 2017

How SuperATV Makes the Parts You Love

You already know that SuperATV delivers the best aftermarket parts and accessories for your machine. But have you ever thought about how those parts are made?
July 18, 2017

Manufacturing the SuperATV Way

SuperATV's manufacturing process is how you get the parts you love. Read on to learn about what fancy tools and machines we use and how they make better parts.