March 29, 2021
Kawasaki MULE

Strong Sets the Stage—The Kawasaki MULE’s History

Did you know MULE is an acronym? Or that this UTV was first drawn on a napkin? We cover this and more in the history of the Kawasaki MULE!
August 5, 2020

A Year by Year Breakdown of Side-by-Side Portals

Portals are still new to the side-by-side industry, but they've been through a lot of changes. From the earliest SXS Gear kits to modern 8" GDP Portals, we check them all out.
March 16, 2020

The Evolution of the Polaris RZR

The RZR is a staple in the UTV world. Let's take a look at how Polaris went from the 2008 Ranger RZR to the 2020 RZR PRO XP, and how the industry was impacted along the way. Check out our take on the evolution of the RZR!
January 27, 2020

A (Somewhat Brief) History of the UTV Industry

From the beginning, we knew the UTV industry was going to be huge. But did we really realize just how far it would go? Take a look into history with us—you might just find yourself feeling a little nostalgic.
August 31, 2018
A polaris RZR creek riding with a set of SuperATV portals

From Prototype to Portal Dominance—How SuperATV Built a Better Portal

Gen 2 Portals–our most significant portal release so far–were assembled and ready to roll. With a few more clicks, all the emails and social media posts we’d spent weeks building would let the world know all about our brand-new Gen 2 portals. Engineering had been working toward the release of Gen 2 portals for years at this point. Every data […]
August 10, 2018

The Surprising Origins of Portal Gear Lifts

Did you ever wonder what portal gear lifts were used for before people started putting them on their side-by-sides? Their long and storied history reaches all the way back to pre-World War II.
November 17, 2017

Get to Know Madison, Indiana—Home of SuperATV

SuperATV was born in Madison, Indiana, a quaint town on the banks of the Ohio River. Get to know our hometown and learn why it's so special.
August 8, 2017
Whoever wins, we lose. No, wait. It's a win-win for us this time.

Can-Am vs. Polaris: The Complete Overview

Rivalry runs rampant in the off-road industry, and Can-Am and Polaris are no stranger to it. Does one have a leg up on the other? Let's see!
July 14, 2017

Harold Hunt: The Man Who Made SuperATV

Harold Hunt started SuperATV with an idea to make his Sportsman better, and a whole lot of know-how. His idea stuck, and now SuperATV is the industry leader.